Dominic Good

Mercedes AMG Formula One
Senior Manager

Dominic’s professional career spans more than 30 years in advertising, digital media, and sponsorship development with a number of start up media brands and blue chip organisations, including more than 10 years at The Financial Times. As the global sales director he played a key role in diversifying the FT’s mostly print based revenue by developing digital revenue and content partnerships including live events and content sponsorship. In 2016 he left the FT to join Motorsport Network, the world’s largest media company focused on motorsport. As Commercial Director he set up Motorsport Studios to support sponsors through content activations, and consumer insight creating the world’s largest global panel of motorsport fans. In 2019 he joined Mercedes AMG Petronas Formula One where he is responsible for identifying and securing new sponsors and partners to support the Formula One and E Sports teams. Since joining he was instrumental in securing the support of a number of new partners, notably FTX who joined in 2021. An alumnus of the University of London and the Cass business school where he gained his MBA with a focus on digital strategy. Married with two grown up children he lives 20 miles north of London.

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