Clinton Sparks

XSET
Co-Founder & Chief Business Development Officer

Clinton Sparks is an Entrepreneur, Investor, Executive, Author, and marketing maven disguised as a Grammy nominated, multi-platinum DJ, Producer and Songwriter originally from Boston, Massachusetts. Clinton is a Grammy nominated, multi-platinum record producer and publisher responsible for selling over 75 million records. He has won BMI songwriter awards with his C. Sparks Ent, Inc. company as well as a recipient of numerous ASCAP music awards with DJ Snake who he discovered and signed as part of his Get Familiar Music publishing. Sparks has written and produced hit songs for multi-platinum recording artists such as Lady Gaga, Beyonce, Rick Ross, Diddy, Pitbull, Ludacris, Big Sean, Akon and 2 Chainz. Clinton has been shaping and shifting hip hop culture for almost 20 years, from introducing it to the E! Network audience where he was an on-air host for 5 years (2008-2013), to building his own worldwide syndicated radio show in over 22 markets. Clinton has always been at the forefront of merging and colliding cultures. His ability to forecast trends while being able to fluently speak and weave amongst different industries has given Clinton the advantage to garner tremendous success for himself, brands, companies, and talent he’s worked with. He has created critically acclaimed projects with artists from Eminem and Kanye West to Busta Rhymes and The Clipse, who’s “We Got It For Cheap” series was named in Rolling Stone magazines top 50 albums of that year. He was Diddy’s tour DJ, built his own worldwide syndicated radio show in over 22 markets, Helped launch Eminem’s Shade 45 channel on Sirius/XM, was the VP at Dash Radio and played an intricate role in the branding of Ciroc during his 7 year ambassadorship as a Ciroc Boy. Clinton has authored a book titled, HOW TO WIN BIG IN THE MUSIC BUSINESS. The book is a modern-day guide that teaches those aspiring to succeed in the music business, how to build a sustainable and scalable career. Shark Tank and Founder of FUBU, Daymond John, wrote the foreword citing, “Clinton is the epitome of a hustler and innovator, boasting incredible vision. He is an expert at understanding culture, brands, industries, marketing, and the connecting of worlds.” He has also built a world class music course with over 60 videos featuring the biggest experts in the music business teaching users how to build their careers in the music business. Clinton Sparks is the CEO and founder of Get Familiar, Inc., a marketing, strategy and consulting firm helping companies and brands connect, align and amplify, as well as the CEO and co-founder of Get Familiar Tech, a technology company providing innovative solutions and services specializing in: service automation, data analytics and system/cloud integration. Additionally, Clinton is the co-owner, co-founder and Chief Business Development Officer of the world’s fastest growing and most diverse esports lifestyle gaming brand, XSET. He is the owner of the first national monetizable Hip Hop radio station, Get Familiar Radio and, Co-founder and owner of BOOTE, a state-of-the-art women’s athleisure line. Clinton is an investor who has made early investments in companies such as Facebook and FaZe Clan. In addition to investing, Clinton held an executive role at Faze Clan as VP of Business Development for almost three years, again bringing Hip Hop into the gaming space by recruiting rappers Offset, Swae Lee, Pitbull, Yo Gotti and more into investing into the gaming space. He is also the strategic advisor for Esports technologies, a global sports wagering platform. Most recently, Clinton has partnered with Twitch and has built the biggest music and business show, WIN BIG with Clinton Sparks on the platform. His show has attracted an audience of over 5 million viewers. Every week Clinton brings on successful actors, athletes, rappers, executives, entrepreneurs, and winners to tell their stories and give the viewers/listeners invaluable lessons and actionable steps to build their own careers. Clinton Sparks is a respected music and business mogul and shows no signs of slowing down. If you don’t know about Clinton Sparks then you need to… GET FAMILIAR. “Clinton Sparks influences cultures” – Diddy “Clinton doesn’t have his hand on the pulse, he is the pulse.” - Pitbull

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